The details show these two homes are identical in every substantial way: • The lots the units sit on are identical, as far as the desirableness of the location. • Both units had the same kitchen plan, with the same cabinets and a tile floor. • Both units had nice hardwood floors in the living room and carpeted bedrooms. Every important detail of these two townhomes was identical. We studied every aspect of these sales to find what made the difference. There are two reasons one home sold for $40,000 more than the other: • Townhome A was professionally staged, giving it a more appealing appearance. • The agent selling Townhome A took higher quality, more attractive photos of the home. Those two seemingly small actions made the $40,000 difference! The buyers of Townhome A made a higher offer because the agent presented the home in a more appealing and attractive way. Even simple things can make a big impact on the final sale price of a home. Staging done well is one of those things!
You have two options for staging a home:
Option 1: Do it yourself. Learn how in the following chapter. Option 2: Hire a professional home stager. If you’re considering hiring someone to handle your staging, contact us for a list of
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