Scott Nappier - EXPERIENCE AT YOUR SIDE

your most excellent tool when selling your home.

PRICING EXAMPLE

A homeowner decides to place his home on the market and must decide on an asking price. The home's market value falls between $290,000 and $300,000 by rough estimate. Many homes are on the market.

These are some pricing considerations and approaches to finding that "right price":

• The "leave room for negotiation" approach. In this approach, the market value is "stretched" to $305,000. The price will not entice a buyer but may make comparable homes more desirable. The home will most likely not sell quickly or at that price. • The "price it according to worth" approach. This approach sees the price set right between the market value benchmarks at $295,000. Home shoppers likely lump the home with like-priced homes, knowing they can buy anytime for $295,000. • The "underpricing generates interest" approach. Underpricing at $280,000 will motivate buyers and perhaps create a bidding war. But the goal of selling the home for more money is derailed.

THE COMPARATIVE MARKE TIVE MARKET ANALYSIS

When it comes to finding a buyer, pricing your home based on comparable, real-priced sales is crucial to making the sale. The Comparative Market Analysis is imperative to pricing strategically. When you ask for one from a real estate professional, review the analysis, ask questions, and get 49

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