Scott Nappier - EXPERIENCE AT YOUR SIDE

explanations. If completed correctly, this comparison report gives you a great listing price and reduces the chance of your home being under-appraised. If you have a well-priced home, you should be showing it within the first few days on the market. Offers should come within weeks.

PERCEIVED VALUE

If a potential buyer's perceived value of your home exceeds the actual price, he is more willing to buy. The urgency to buy disappears the closer the price and perceived value are. This means marketing the home to match the buyer's needs and desires. A real estate agent can help you know the buyer's hot buttons so marketing and presentation can be tailored accordingly.

SELLING BY SHOWING OFF

Before the internet, cell phones, and social media, buyers looking at homes perused the local Multiple Listing Service (MLS) book filled with tiny, grainy images of homes. Photos of featured houses (paid-for ads) were more extensive and sometimes in color, but most were black-and-white, amateurish photos. The photo was insignificant compared to the information provided below. Today, the reverse is true. Photographs have become the most effective bait to attract future homeowners. Recent studies show that 93% of buyers use online tools to shop for homes before contacting a real estate agent. They peruse the web, find homes that appeal to them, and then get a Realtor. Recent studies show that 93% of buyers use online tools to shop for homes before contacting a real estate agent. They use the web to search and find homes that appeal to them. Beautiful, engaging photos of homes, inside and out, make the best first

50

Powered by