Authorify Seller Sample Book

without a second glance. Price it correctly initially to generate interest and gain attention from buyers to sell faster. In the long run, unrealistic pricing costs money.

TESTING THE MARKET WITH A HIGH PRICE

Even if you’re not in a hurry to sell, it’s risky to “test” the market by listing your home at a high price to see how it goes. Serious home shoppers may take months to find a new home, so they are continually looking for new listings, not ones that have been sitting on the market. If a high price keeps your home from selling quickly, buyers might shy away or counter with lowball offers. Assuming that the market will turn in your favor might prove unreliable. If prices in your area end up declining instead of rising, you could be forced to reduce the price drastically to catch up to the falling market. By pricing your home based on current market values, you can sell your home more quickly and for more money. Here’s a mistake closely related to setting your initial price too high. If your home doesn’t sell after a few months, you might be tempted to make precipitous price cuts compared with similar homes in your area. Buyers will likely sense desperation, the way sharks sense blood in the water. Price competitively from the start. Don’t hesitate to reevaluate your local market. Work with your real estate agent to determine the fair market value of your home. PRICE DROPPING

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