agent simply can’t be overstated.
POINTS TO REMEMBER:
• Never let emotions or your personal likes or dislikes of other individuals cloud your judgment or interfere with your negotiating stance. Adopt a business-like demeanor. • Be prepared to answer tough, probing questions, without giving too much away that might provide the buyer with a significant advantage. • Be prepared to reject lowball offers and avoid the temptation to “meet in the middle” when negotiating price.
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