home was decorated to a buyer’s taste (38 percent).
Staging the living room for buyers was found to be most important (55 percent), followed by staging the master bedroom (51 percent), and staging the kitchen (41 percent). About one-third of buyers’ agents said that staging a home increased the dollar value offered between 1 percent and 5 percent compared similar homes on the market that are not staged. The most common home improvement items agents recommended to sellers were decluttering the home (93 percent), entire home cleaning (89 percent), carpet cleaning (81 percent), and removing pets during showings (80 percent). Most buyers form an opinion about a home within the first 7–10 seconds of arriving.
Source: National Association of REALTORS®
NEUTRALIZE FOR EYE APPEAL
The idea is to neutralize the home of personal taste or decoration so that buyers can easily envision the home as it would be outfitted in their taste or with their possessions without the distractions of the seller’s taste and possessions. Staging accomplishes this goal and helps buyers envision living in each space of the house.
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