or buyer’s guide (like this book!). The lead capture is designed to capture the most leads possible. Smart agents will feature your home on websites directed at buyers. The websites’ search functions should be able to easily filter results by using criteria such as schools, neighborhoods, and local attractions because buyers are not only looking at houses, they are looking for places that fit their needs and lifestyles. The dedicated website should provide a wealth of information to buyers regarding proximity to schools, shopping centers, restaurants, and entertainment. This is an excellent way to find interested buyers. When a buyer is deciding where to live, you want your home included in the search results as often as possible. A neighborhood consisting of senior citizens and retired adults, without a designated school bus stop close by, would not suit a family with school-aged children, even though the house itself might meet their other criteria. A bachelor might not be interested in living in a neighborhood with children and pets, despite the existence of the two-story home with a garage he was seeking. By design, websites should direct buyers to homes that meet their lifestyle, avoid wasting peoples’ time, and eliminate uninterested shoppers. Your best option is to discuss aggressive online marketing with a real estate agent who’s interested in earning your business and listing your home. You want to maximize your exposure as well as generate interest from your target market. The CMA will help you price your home strategically, and your online presentation should bring you interested buyers.
THE INTERNET
Online research provides buyers with virtually unlimited information about a property. They can preview a home, research
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