Melissa Harmel - LESS HOME, MORE LIVING

CHAPTER9 Improve Your Chances of Selling our Chances of Selling Now it’s time to look at how to improve your chances of selling so you can have a successful sale and start moving closer to the next exciting chapter of your life. In today’s real estate market, which has changed considerably over the last few decades, there are things you can do to help ensure your home stands out from the other properties on the market and that will quickly attract buyers willing to pay top dollar for your home. This chapter will show you how to improve your chances of selling your home, broken down into four parts:

Better Marketing Techniques

• Taking High-Quality Pictures • Maximize Curb Appeal • The Power of Home Staging

These ideas might seem new to you, as they weren’t commonplace years ago. If you’re selling your home for the first time, they will definitely be new concepts. So, let’s get started!

1. BETTER MARKETING TECHNI G TECHNIQUES

First, to improve your chances of selling your home for the best price in the shortest amount of time, you need better marketing. The two most valuable tools for finding the right buyers for your home are 1) strategic pricing, and 2) an aggressive online 64

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