marketing plan. We’ve discussed the importance of pricing your home correctly, starting with a Comparative Marketing Analysis (CMA). In this section, I’m going to show you how to leverage today’s technological tools to help you to advertise your home and find both interested and qualified buyers. Recent National Association of Realtors® (NAR®) surveys report that 36% of home buyers found the home they ended up purchasing on the Internet first . Real estate agents were consulted at the same rate as the Internet, but they were not the first stop for buyers. Online Exposure: To be effective in marketing your home to get “leads” (or prospective buyers), you have to get exposure online. You won’t have the channels and means for the type of online exposure you need to sell your home; however, a real estate agent will. Inbound marketing: A good agent will use what’s known as “inbound marketing” to drive up leads. According to Trust Media, inbound marketing is a “strategy where businesses implement tactics to ‘get found’ by customers. [It] involves creating a dedicated website and providing valuable content for your customers, promoting your remarkable content, building customer relationships, and ‘pulling’ the customer toward you.” Even if you don’t know how to navigate a website, most buyers today do, and they use the Internet to look up properties to buy. Smart agents will have high-quality, professional websites set up to be “found” online, and they can advertise your home and its features to buyers using search criteria functions. Discuss inbound marketing with your real estate agent so you can learn more about what this entails so you can begin your online marketing plan. Internet: Approximately 90% of home buyers begin their searches for a property on the Internet. No, this is certainly not how buyers
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