found homes decades ago, but it’s today’s technology-driven reality. Online research provides buyers with virtually unlimited information about a property. They can preview a home, research its history, and look into neighborhood statistics, schools, shopping, attractions, etc. Below are the most common online forums for real estate. If you’re not web savvy, that’s OK — while some retirees are, many others aren’t. But understand that online exposure is very important to improving your chances of selling. Try to familiarize yourself with these sites and get some help from someone who knows their way around the Internet. This can include your agent and a trusted family member. • Website: Your agent should create, build, and maintain an interactive, informative, persuasive, and user-friendly webpage dedicated to your home. • Facebook: Social media is for all ages, not just millennials and teenagers. If you’re not on Facebook, give it a shot. This widely used social media site can get your home’s information in front of thousands of people, vastly extending your reach and exposure. Facebook has an amazing ability to target the demographic you want, and your agent, who should have their own Facebook business page, will know how to leverage this. • Other Social Media: Facebook is the best social media outlet to market your home, but consider other platforms such as Instagram and Pinterest. Instagram is particularly fantastic for showcasing images of your staged home. Use your agent and family members to navigate social media if you’re a newbie. • Mobile Applications: Have you noticed that everybody is on the go these days? Use that to your advantage when marketing your home. Access to everything via mobile device is certainly on the rise; you need to ensure your 66
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