agents choose the most effective team players to seal the deal and then receive credit and referral to continue their success. • They refuse to invest in marketing, thereby failing to build a name and reputation for themselves. • They don’t focus their marketing efforts on the most effective areas. Sphere of influence, networking, and social media are some of • the biggest areas for agents to tap into, and newbies aren’t always aware of this. • They choose the wrong brokerage for the wrong reasons.
PRECAUTIONARY STEPS TO TAKE AS A HOME SELLER
Always follow these steps before hiring your agent!
• Review the “Standard Agency Agreement.” Never sign a contract unless you have ensured your basic rights are protected. • Follow your gut about whether you trust your agent. Interview them to test their knowledge, skills, and abilities. • Never pay any money in advance for any reason. The money exchanges hands after the sale. • Consider the agent’s customer-service skills, which are critical in this business.
WHAT TO LOOK FOR IN A REAL ESTATE AGENT
We’ve talked about newbie real estate agents, as well as precautionary steps to take, but what should you look for when hiring a real estate agent? You obviously want someone who
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