Foreword When Jim Westerfield reached out to us to write an introduction to his book, we couldn’t say 'YES' faster.
Here is why:
About one year ago, my wife and I decided to pursue our dream of moving. We decided to build our custom dream home in a new community in Naples. We signed the contract to build our dream home and was told it would take a year to finish it. When it got closer to needing to sell our home, we began to call agents from their ads and we called the neighborhood specialists. We actually interviewed 6 other real estate agents, 4 lived on our same street, but Jim was certainly the last we interviewed! The real estate agents we spoke to understood our situation, and we told them upfront that we needed to sell our home and close in 6 months, but did not want to move out before that time. The real estate agents would make all sorts of promises, but they all seemed to be doing the same thing as everyone else when it came to their marketing strategy. That is, until we were referred by a dear friend to Jim Westerfield and his marketing group. We could tell Jim was a go-getter from our telephone conversations. Then, he did the unthinkable. He was able to show us a marketing system that we thought was ingenious. It was nothing even close to what the other agents were proposing. We gave him the listing that very night.
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