Bob Adelfson - Divorce Book

market your home?

The upcoming sections answer these questions to help you sell your home for the best price.


A consumer is a consumer, whether buying real estate or a bag of oranges. The perception of value will always have a prominent seat at the table, whether regarding your home or the bag of oranges. Perceived value and market value are not the same. You must know how to price your home strategically and correctly. A Virginia realty agency reported that homes sold in August of 2013 sold for an average of 2.08% above list price within their first week on the market. Homes that grew stale sitting on the market for months sold for an average of 11.53% below their original price. As a seller, there are two things you must keep in mind as you determine your asking price: • Sentimentality has no dollar value. Although you may have many emotional connections to your home, you must avoid placing a higher price on the property for sentimental reasons. It is highly recommended that you set all emotions aside during the sales process. Buyers look for cues to figure out your motivation to sell, and the less you give them the more control you will have over the proceedings. • There is no direct dollar-for-dollar correlation between upgrade investment and market price. If you spend $3,000 to renovate, don’t assume you can add that amount to your asking price. Don’t be trapped by making your home the


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