Bob Adelfson - Divorce Book

GO PROFESSIONAL

The decision to use a professional is an easy one. Most real estate agencies will cover the cost of professional photos for your listing. Most Realtors® agree that photos taken by a professional are more likely to sell a house within six months. The difference in home- selling success rates between homes photographed by amateurs and those photographed by professionals is astounding. On average, homes ranging from $400,000 to $499,000 that were photographed professionally sold for $11,000 more than the homes that were not photographed by professionals. Homes in the $200,000 range averaged $3,400 more. The sharpest photos also increased the salability of the home, with 10% of the homes selling at or above the listing price 44% of the time. Potential buyers want quality, high-resolution photos when they shop online. Current trends in visual media demand it, and so do buyers. Finding a home is all about making an emotional connection for younger buyers, much like their music and movies. You are basically marketing your home directly to buyers with an online photo presentation. You need to wow them, and statistics show that high-quality photos can do just that.

MAXIMUM TARGETED EXPOSURE

When you hire an agent, they can place your listing on all major real estate portals such as Zillow and Realtor®.com. Buyers flock to these websites to find new listings. The agent can also place your home on their own dedicated website and their social media outlets. In the average month, Zillow alone captures 69% of traffic to real estate websites. When you choose an agent to represent your home, make sure they offer the maximum targeted exposure to potential buyers through the online marketplace.

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