If you have multiple entrances to the home, consider making a separate video from each door to give the viewers multiple perspectives. To kick it up a notch, consider making it a guided tour, either with an on-camera guide or a voice-over. You can certainly be the star of your own show if you’re comfortable in front of the camera, but if you are not, you can hire a voice-over professional through an online agency. If you save long-distance potential buyers the cost of a plane ticket, you’ve already won in their eyes. Everyone likes to “win.” If you can create a sense of urgency — that the house will not last long on the market — buyers will compete to be the lucky one to snatch up your property before it’s gone. AERIAL PHOTOGRAPHY
AERIAL PHOTOGRAPHY CHECKLIST ✓High aerial shots with map style views of the entire property and land. ✓ Medium aerial shots to capture the home’s angles, layout, features, and property line. ✓Lowelevated shots for a unique andslightly raised angle of the property ✓ The neighborhood and surrounding area, as well as the home’s closeness to amenities
Recently, the FAA issued more than 500 permits for commercial drone use. Real estate businesses received the lion’s share of those permits, with more than 30% being issued for the purposes of real estatemarketing.The use of drones and aerial photography tours are quickly drawing a line between serious real estate agents and those just dabbling in the industry. It has become necessary to add them to a serious real estate agent’s marketing portfolio in order to remain competitive and carve out a reputation of professionalism and credibility. Using a smartphone to take quick pictures and videos is practical, but the quality of the end result will cost an agent points for professionalism, whereas aerial photography and
39
Powered by FlippingBook