video that elevate an agent’s ability to highlight the unique aspects of a home will catapult his/her reputation to the top of the list. Listed below are just a few of the many benefits of using aerial photography for marketing purposes when selling your home. The true shape, layout, and overall size of your home are properly and easily captured through the use of the drone used for the aerial photography. The true dimensions of the entire property layout and property line previously unreachable from above are laid out for detailed review. One video can replace blueprints and albums in showcasing every detail of the property. There are multiple professional aerial photography services teaming up with real estate agencies and their clients to cover both photography and video using drones from the ground. VIDEO WALKTHROUGHS IN MARKETING Since the majority of potential buyers conduct their research online or through their real estate agent, offering a video walkthrough is one of the best tools in a seller’s “bag of marketing tricks.” The video walk through was invented on Valentine’s Day, 1962 when Jackie Kennedy gave the world a peek at the recently renovated White House. This famous tour made was the first ever First Lady televised tour of the White House and is the first prime-time documentary targeting a female audience. Imagine yourself of equal presidential stature as you walk through your own home to describe its value, assets, and attributes to your potential buyer. In her famous tour, she appealed to viewers and helped them fantasize about living in the house. This is exactly what you want to accomplish with your own tour: you want your audience to dream and fantasize about the life they could build should they buy your home. By providing your prospective buyers an intimate view with maximum exposure to the entire property, you will capture the attention of the serious buyers and weed out those who may waste your time.
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