Photos. If you don’t have any photos in your listing, most buyers will keep on scrolling. They won’t even look. The same is true if there are only a few, poor photos of the outside of the home. This tells buyers that there is either nothing worth seeing on the inside or that you are trying to hide something.
Do all your repairs, beautification, and staging before taking the pictures because these photos are what form your potential buyer’s first impressions. Make sure the pictures are taken with a high-quality digital camera with a good flash so that even poorly lit areas are well-represented. Try for a day with little cloud cover so you can take advantage of as much natural light as possible. Use wide angles so you can show context of rooms. Buyers aren’t interested in pictures of corners and closets. Unless the closet is something that could come out of a movie scene, pictures aren’t necessary. Focus on the best features. Kitchens and bathrooms sell houses. Majestic fireplaces are important as well. Take exterior shots to show off the home’s curb appeal. Don’t be stingy about improving curb appeal. Even a few healthy plants near the front door and stake lights along a walkway can substantially improve the look of a home. Be sure to create a slide show for posting on social media and include a floor plan in that presentation. This will allow the buyer to “see” the home through the combination of the floor plan and photos. Video. Video (or virtual) tours of homes have become very popular as real estate agents continue to “up their game” to stay competitive. Videos are easy to produce, with equipment becomingmore affordable and a variety of software available for editing and processing.These are great “teasers” to invite prospective buyers for a tour.
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