In the video, describe the mechanicals of the home (especially if they are newer and well-serviced) as well as extra touches, such as designer handles and pulls. There are a couple of different ways to approach video production. One is to simply make it a slideshow with artful transitions set to music or a voiceover. This is the easiest way, but adds the least amount of value to the listing. If minor effort is spent in repackaging the existing photos and reciting the description, there is nothing new and the buyer will likely notice the lack of effort. A virtual tour invites buyers into the home and gives them a chance to hear the excitement in your voice. By making a personal appearance in the video, you can build rapport with the buyer, and they begin to feel like they know you and the home before ever meeting. To facilitate that bond, add in some personal touches. How do the home’s features relate to your own hobbies and interests? Talk about how you love cooking in the kitchen and point out what makes it such a good space. If the backyard is clear of trees, talk about how perfect it is for stargazing. Get the buyer dreaming of the home’s possibilities. Third-party aggregators aren’t going away anytime soon, so if you “can’t beat ‘em, join ‘em.” You can do this by actively promoting your listing through those sites. It isn’t free, but given how often buyers visit sites like Trulia before contacting an agent, it will be worth it to help get your listing to the top of the search. FACEBOOK The average internet user spends more than two hours per day on a mobile device. If you factor-in social media and video streaming, mobile devices actually account for most of the time we spend on the internet. Facebook is a great way to advertise your home. You should set aside an advertising budget to sponsor posts designed to reach a certain demographic and geographic audience who would be interested in your home.
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