The information below will give you an overview as to what you can do on Facebook. Youmay want to set up an additional page that is separate fromyour personal page and dedicated to your home for sale in order to utilize the tips below. However, realize that page will start out with “0” friends. You can send invitations out to all of your Facebook friends to like your “home for sale” page, and you may get a few joins, likes, and shares, but it will not have the power that a professional real estate agent can generate with an established business page and established network of connections. Listings. Facebook is a natural fit for your listing, but you have to be creative. Just posting a link back to your MLS listing is far too cold and business-like for the personal nature of Facebook. Make your cover photo a picture of your house with a big “For Sale” sign in front. Your Facebook friends will see it and possibly view and share it, extending your market penetration into areas where it might not otherwise reach. Photos. Just as with the MLS listing, you should be making use of lots of photos here. The neighborhood. Facebook is a great way to help your prospective buyers learn more about the area surrounding your listings, including attractions, shopping, schools, etc. Share posts about local schools, when a new restaurant opens, or when local institutions or businesses receive an award or are mentioned in the local paper. Post a picture of the sun room, mentioning how great it is to relax there on weekends with a cup of coffee and a book. Or in the evening with a beer or cocktail.
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