Blogs. Most FSBO sellers aren’t going to set up a blog, but if you have set up a dedicated website, are a decent writer, and have time, you can set up a blog where you can write more extensively about your home and events in your neighborhood, allowing you to delve into the history and character of your region. Link your posts to your social accounts so that more people will be able to find them. YouTube. Setting up a YouTube channel for your home is completely free and has the potential to place your listings in front of millions of potential clients. Use it to host all of your virtual tours, as well as videos in which you offer insights and tips, trips to the local fair and whatever else will help you engage people. OPTIMIZING IN-BOUND MARKETING According to Trust Media, “In-boundmarketing is a marketing strategy where businesses implement tactics to ‘get found’ by customers.” As a FSBO, you aren’t exactly a “business,” but if you are going to go “all in” on marketing your home yourself, the following are some good ideas for engaging with more prospects.
About 90% of home buyers begin their house search on the internet. Your dedicatedwebsite’s main job is to capture leads, which come from traffic. How do you get traffic to your website? It’s simple: blogging. Blogging isn’t easy, but if taking the time to research and write blogs is a marketing tactic you are willing engage in to sell your home, it is important to realize that your buyers are your browsers first, and they will only find you if your website is set up to be found.
USING INBOUND MARKETING TO DRIVE LEADS ✓ Blog twice a week ✓ Optimize for mobile devices ✓Contact leads within 24 hours ✓ Design an attention- grabbing Lead Page
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