By setting up your blog to act as a “mini” landing page for your postings, you’re halfway there. If you can get people interested in reading your posts, they’ll see your postings and, boom! Your reader becomes your lead. But you can’t just post one blog and let it rot on the vine. This has to be something you update regularly (twice a week) with new articles, facts, and information that educate your readers on equity, homes, and tips. This also gives you material to share on social media so that you become an active contributor with unique blogs. Be sure that your landing page contains important lead-capture elements, such as a header bar, “ask-a-question,” calls-to-action, social shares, drop-down menus, ways to schedule a call, or even one-touch dialing. OPTIMIZING FOR MOBILE DEVICES None of this is going towork well if your website isn’t optimized formobile. At least 30% of buyers are searching from their phone or tablet, and you have to make it easy for them to find, navigate, read, and use your site. According to AddThis Academy, there are now officially more mobile devices than there are people in the world! Since 2010, mobile use has increased to almost 400%, with 20% of users between the ages of 18-34 spending all of their time onmobile devices versus traditional computers. In 2012, 67% of users told Google that they are more likely to purchase from a mobile-friendly site, but would dump in a heartbeat a site if they had a bad mobile experience. You don’t want your leads to “quit you” before you ever have a chance to contact them! BENEFITS OF A MOBILE-FRIENDLY WEBSITE: ✓ Loads quickly ✓ Easy to navigate, simple to read ✓ Minimal scrolling ✓ Allow “click-to-call” feature
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