CHAPTER 11
CATCHING AND KEEPING A BUYER’S ATTENTION
Let’s examine some ways to put you — and keep you — in control of your own selling destiny. If you have an agent, s/he will utilize many of these strategies, but you should be aware of all the marketing techniques
in case you decide to sell the property on your own. TEXT MESSAGES: If you can’t beat ‘em, join ‘em!
Are you aware that you check your phone as many as 150 times per day? This is an important statistic to know because it could help you sell your home. If you aren’t much of a texter, it’s time for you to step up your game in the texting world. More people use mobile sites to access information than ever before. Doesn’t it just make sense to meet them where they live — on their phones? Nine out of ten people in the United States own a cell phone. That’s almost everyone, and definitely almost everyone with real buying power. According to the Pew Research Center, 95% of Americans own a cell phone and 77% own smartphones. Chances are great that your potential buyer is carrying a phone in his or her pocket or purse. Eighty percent of people keep their phone on them at all times, with 90% of adults ages 18-29 sleeping within arm’s reach of their phones. Ninety-five percent of those phones can receive text messages. Americans send and receive 6.3 billion text messages daily. And while you might think that a lot of text messages are disregarded as spam, people do tend to read them all. In fact, texting is the most frequently used medium for personal written communication for adults 35 and under. The use of text messaging to market a business is a highly effective and
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