free method of advertising! Text message marketing has not yet become oversaturated, unlike emails or direct mail. The New York Times claims that texting is “the closest thing in the information-overloaded digital marketing world to be a guaranteed read.” People tend to read new text messages almost immediately. You can’t get better response than that! Have you opted in for text alerts from your favorite restaurant or clothing store? When you opt-in with your personal cell phone number, you are acknowledging that you are interested in the business. You might not take advantage of every offer, but you probably visit these establishments more often than you would without these regular messages about specials or discounts to keep you engaged.
If you are just starting out and have only a fewpeople interested in your house, you can simply build a list in your phone and send out messages and alerts manually. If your marketing efforts or open house really get you rolling in leads, you’ll want to find a Short Message Service (SMS) service which can send out mass texts to buyers on your list. The SMS service provider will not only send the text blasts,
HELPFUL TIP Forrester analyst Nate Elliot writes that when textmessage marketing is targeted well, “users stop thinking of it as marketing and start thinking of it as content, or a service.”
but also track your mobile marketing campaigns, import contacts into your list, schedule and send your personalized messages, and organize inbound responses. Every service provider has different capabilities and pricing options. Today’s consumer demands instant gratification, not only for fast food, but for anything and everything. Hence, over the last quarter of a century, we have seen a boom in 24-hour supermarkets, pharmacies, and fast food restaurants. Next-day or two-day shipping is expected, and slow Wi-Fi in a café, hotel, or on the plane is flatly deemed unacceptable. Companies without websites are deemed sub-par, and a customer service line that is slow to respond can literally kill a business. Real estate is not exempt from the consumer’s demand for immediate results.
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