messaging services as the next best way to stay ahead of the crowd. As a serious FSBO, you can, too. MAKE ACCESS QUICK AND EASY
All fliers, ads, or brochures that you produce should contain a link to your listing or website as a QR code (a “Quick Response” code used for storingURLs or other information for reading by a camera on a smartphone) that can immediately transport buyers to the listing. The QR code provides buyers with the ability to scan a code and receive
“immediate gratification” by finding the information they are seeking right away.They’remore likely to take immediate action rather than store away
your flier or ad for later. Sometimes, later never comes! USE SEARCH ENGINE OPTIMIZATION (SEO) KEYWORDS TO ATTRACT OUT-OF-TOWN BUYERS
This is big. You want as many quality buyers looking at your house as humanly possible. Why limit yourself to your hometown or cities within a certain radius? People relocate not only across town, but across the state, and across the nation every day.That means that you can potentially have a new prospect every day. Sixty-nine percent of home shoppers begin their internet search with a local phrase, like “Homes for Sale inCincinnati.” You should load up your website and listings with similar words, such as “Cincinnati Real Estate,” “Cincinnati Homes for Sale,” “Cincinnati real estate listings,” “Cincinnati FSBO,” etc. Incorporate local keyword targets byworking theminto content that is valuable to a prospective home buyer. By creating pages that have been created with SEO in mind, you can attract buyers from all over the country. Learning SEO isn’t difficult, but it is time consuming. It involves targeting local keywords, writing regular blogs with those keywords, and making your website a local resource for information about schools, median income, crime rates, and lifestyle. This won’t be second nature to you as a FSBO, but Realtors® do this all day, every day as a part of their business model.
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