to “warm up” and decide if they want to pursue a personal interaction with an agent. SPEEDY DELIVERY While you want to give prospective buyers their “space” by providing digital information, you do want to follow up immediately. That’s just common sense and solid sales strategy. If you use a text-messaging service such as Smart Lead Capture, you can not only provide a QR code, texting option, or toll-free number to call, you can evenmeet the potential buyers in person in a matter of minutes. HOW? Whenmore information is requested via text, you as the agent will receive a text alert with the potential buyer’s number. You should immediately call them to offer a meeting time, either now or at a future time. The sooner you show the home, the sooner you can make the sale. It’s an overall better way of delivering information right to their fingertips and the pressure of proactively calling a live agent has been removed. Imagine a world before technology gave FSBO sellers these fantastic marketing tools, when sellers had to spend countless hours and dollars placing ads in papers and then wait for the phone to ring. Some of you don’t have to imagine, because you were there. Look at how far Real Estate has come as an industry. With the ability to list your home online via your website or other social media accounts, you can reach a broader market than ever before. You can attract buyers from out of the area. You can provide details and pictures. You can let buyers schedule appointments through your online calendar. You can even provide them with instant access to information right from their mobile phones. SMS marketing is a fantastic marketing tool, but, again, not without its expense or requirement for some technical savvy. Real estate agents have learned to take advantage of the great sales opportunities of text-
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