each address. Today’s consumers are becoming fairly immune to traditional sales methods because they have become savvy researchers in their own right. These days, it takes 6-8 “touches” to generate a hot sales lead. Don’t stop at one. You’re not even warm yet! USE FACEBOOK TO MARKET YOUR OPEN HOUSE Facebook is probably themost cost effective option and offers very precise demographic and behavioral targeting so that you can get yourmessage in front of the right people at the right time. If you’re not using an agent, this is a good time to use a little money from the budget to place a targeted ad on Facebook. Facebook offers an amazing number of audience-targeting filters, such as ages 25-65 and specific geographical regions to reach awider, more diverse audience for minimal investment. The social media giant actually knows who their consumers are fromthe behavioral data sets they collect. The most relevant sets to real estate sales is two specific targeting options: interests and behaviors. To dig even further down tomicro-level, Facebook has a behavioral category entitled “people likely tomove.” Learn how to navigate this platform, and you’ll be swimming in leads! Once you have mastered the Facebook learning curve, set up a specific Facebook page dedicated to your open house. Add pictures of the exterior, including the front of the house, the backyard, gardens, etc. Interior shots should include full pictures of each room, staircases, front hall, etc. You can take the pictures yourself, but hiring a photographer for this event is worth the investment since they know exactly what it takes to create great pictures that are artful, elegant, and persuasive. Create a Facebook photo album using only the best photos. Ensure that the description is easy to read. Separate paragraphs and use clear, concise words. Be absolutely certain there are no errors in grammar or spelling in describing every detail of the house. Nothing will tarnish your credibility faster than “sloppy copy.” Have a couple of people review your post for eye appeal, content, and errors before it goes live on your page. Add a map and directions to your page. Point out any nearby points of interest. Create a “virtual open house” with a short “teaser” video to take your viewer on a quick tour of your home in advance of the open house.
77
Powered by FlippingBook