This shouldn’t be a lengthy video. It should only be long enough to catch a potential buyer’s eye and create interest in attending the open house to see more. For the cover and profile photos, choose great, never-before-posted shots of the front of your home that are crystal clear, well lit, and capture the beauty of your house, complete with a manicured lawn and colorful plants or flowers. These pictures are your first impression on the buyer as the Facebook page loads. HOWTO THROWA GREAT OPEN HOUSE In order for your open house to be effective and hit the mark with prospective buyers, you must fully prepare for the big day. If you have engaged a Realtor®, s/he can host a broker preview for other agents to tour your home and give feedback about how your home shows and if price out of ad copy (if a listing-related post). ✓ Crafting an informative, enticing description. ✓ Linking to a landing page that aligns with the ad and features a clear, bold call to action. FACEBOOK ADVERTISING ✓ According to The Ultimate Real Estate Facebook Marketing Playbook by Paul Hagey, published by Curaytor, there is a fine art and science to Facebook advertising. ✓ The Playbook emphasizes the importance of paying close attention to the small details of advertising through the social media giant. Those details include: ✓ Using more than one photo in ads. ✓ Placing the target link high up in ad copy. ✓ Creating curiosity and engagement by leaving the address and
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