effort, resources, and countless hours understanding and organizing all the work. Professional agents’ careers depend on their ethics and ability to build relationships with clients and the community they serve. Agents looking to make easy money rarely go to the effort of establishing a solid marketing plan or work at strategic pricing. Here are some traits to look for when hiring an agent. Is he or she… Current? Is the agent up-to-date with the latest housing trends so he/she can serve you effectively? Connected? Does the agent have the necessary contacts who can assist in every phase of selling your home? A network of connections includes home inspectors, quality service people, other brokers, and county officials. Knowledgeable? Is the agent familiar with the current market and able to price your home strategically? Does he/she know what is unique about your neighbourhood to distinguish your home from the competition? Does he/she know what to highlight in your area to attract buyers? Organized? An agent must pay close attention to your specific needs, communicate well, and be quick to follow leads. Personable? Agents who are sincerely interested in helping you will “go the extra mile with a smile.” They must be able to sell themselves to you as well as sell your home to a buyer. Passionate? Some agents treat their job like a hobby or just a way to earn extra income. Find an agent who is passionate about real estate and loves the job. Tenacious? Successful agents possess a strong work ethic. They
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