are efficient and take advantage of time-saving tools that help sell your home. Honest? Professional real estate agents build their reputation on high standards of business practices. Self-motivated? Real estate agents are commission-only business people. Successful agents work hard because if it benefits their clients, it benefits them. Creative? Sometimes, it takes creativity to properly showcase a home, develop engaging content, and negotiate a sale. An agent who can quickly address any marketing need is an asset to you. Tech-savvy? Agents well-versed in the latest technology for marketing homes should have a website, social media setup, user- friendly home search options, and quality presentations online, with high-resolution images of homes, videos, and slideshows. Some real estate agencies have smartphone applications. A professional real estate agent wears many hats. He or she must be proficient in marketing, negotiating, consultation, legalities, property taxes, and, most of all, gaining the trust of clients. An agent who will meet your specific needs is certainly worth the commission he/she will earn. Having an agent represent you in your home sale benefits you. Agents negotiate from a different vantage. Unlike most buyers and sellers, they can distance themselves from the emotional side of the transaction. Agents are more proficient in negotiating because conducting negotiations is a regular part of their professional work and because they are skilled by frequent practice. After all, it’s part of the real estate agent’s job description and training.
Good agents are not simply go-between messengers who are
95
Powered by FlippingBook