marketing your home. Access to everything via mobile device is certainly on the rise; you need to ensure your home’s listing is mobile-friendly and listed on sites with easy-to-navigate mobile apps. Ask your agent for advice.
Open Houses: Speaking of showing the house, the next component of better marketing is the open house — the perfect opportunity to minimize the disruption to the seller’s life by combining many showings into one. This helps relieve the pressure on you to keep your house spotless for showings at a moment’s notice and allows interested house hunters the convenience of casually viewing a home without an appointment. An open house can also increase competition for the home. In a seller’s market, open houses can be full and busy, infusing potential buyers with a sense of urgency and competition to place an offer. A bidding war can even begin. You will have much better success with an open house if you’re working with a real estate agent, who will use their networks, connections, private mailing lists, social media, advertising, etc., to publicize and promote the open house. But it’s not enough to just throw an open house; you need to throw a great open house. A good agent can help you with the necessary preparations and ensure all the steps are covered. For starters, your home should be immaculate, clutter-free, yet cozy and inviting. Here are some additional tips: • Clean and spruce up the exterior, yard, and driveway • Get rid of any unpleasant odors (pet-related, trash, etc.); add plants, scented candles, or baking for a fresh scent • No pets or children • Put away pets dishes and litter boxes. 67
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