CHAPTER 2
OPTIMIZING CURB APPEAL Many buyers form an opinion of whether or not they are interested in a home before ever stepping through the front door. Your home’s curb appeal is your first, and best, chance to make a good first impression on the buyer. You may have spent a lot of time and money updating the interior, but if the exterior of your home screams “help!” you’ve already lost the sale. This may not be as exciting as getting the interior in tip-top shape, but it’s possibly even more important. Landscaping, physical exterior, and the facade of your home are all important factors that have to be considered, and are vital to selling your home for your asking price. THE EFFECT OF GREAT CURB APPEAL When it comes time to sell your home, use curb appeal to your advantage to get your asking price. By presenting a beautiful home, inside and out, you’ll close the deal in no time. It is written in Proverbs that “first impressions are themost lasting.” Apply Andrew Grant’s quote that “you never get a second chance to make a great first impression” on the presentation of your home for sale, and you have some powerful food for thought. There is only a seven-second
window tomake a brilliant impression on your potential buyers. When they pull up to the property, buyers
are busy looking down (at the grass), at eye level (at the shutters and paint), and up (at the roof) to formulate their first impression. A manicured lawn with thriving trees and bushes, plants on the porch, flowers blooming in the garden, fresh mulch,
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