and updated shrubs are all easy and relatively inexpensive investments that pay off big in the end. On the other hand, if a potential buyer is greeted by dying grass, wilting flowers, overgrown and out-of-control weeds everywhere, chipping paint, and a roof that looks like it’s about to collapse, they may just keep on driving. Buyers don’t want to have to come out of pocket after they make a purchase unless they’re getting a great deal. The more they estimate that they will have to put into the property after the purchase, the lower their offer will be, if at all. Attractive photos showcasing great curb appeal will generate enthusiasm to see the property and prompt potential buyers to make an appointment with you or your real estate agent to tour the home. More about photographs later. DRIVE-BY APPEAL Potential buyers will drive by your home or park out front to decide if they want to contact you for an appointment. This is where the devil is in the details. Just like you have to keep your house show-ready clean at all times, the same applies to the outside. Keep your yard cut, trees pruned, hedges trimmed, garden weeded, etc. Keep the garage door down when your house is on the market, and wash the windows and make sure that any chipping paint is repaired. CREATE A WELCOMING WALKWAY If the pathway to your front door is an ambassador to your home, the front door is your welcoming committee. Make the short walk a magical, appealing journey that promises unlimited possibilities for excited buyer-to-be. If the walkway to your home is a straight line from the sidewalk to the front yard, decorate the lane with plant groupings in vibrant colors in flower pots or beds. Add curious boulders and interesting trees to charm your guests, but be careful not to overdo it. You don’t want to create clutter.
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