SELLING TO INTERESTED BUYERS Themoral of this story is to stop (or don’t ever start) wasting time showing your home to uninterested people. Compare your home’s features with other houses in the neighborhood to see what makes yours stand out. Think about what you love about your home. What makes you happy or brings you comfort as you walk through the door at the end of a long, hard day? By shining a bright spotlight in your ad copy on what makes your home unique, you will attract interested buyers who are willing to pay full price and won’t waste your time with lowball offers. POTENTIAL UNIQUE FEATURES Look for the 20% difference and find a way to market it for the best results. Here are some ideas to get you started: Hilltop views. A high vantage point that comes with a spectacular view of the surrounding area. Wildlife. Many people enjoy the beauty of being one with nature by watching birds, deer, and butterflies from their back porch. Majestic views of sunrise/sunset. There is nothingmore awe-inspiring than bearing witness to the beauty and stillness of the colors of twilight and sunset from your own back yard. A beautiful patio. Outdoor living is important to most buyers. A good sized patio big enough to host a summer party might be just what your buyer is seeking. Location, location, location. Emphasize the safety, convenience, and future of your home’s location. Today’s buyers want great schools, easy commutes, and local amenities. Some will pay extra for a home based upon its location in the complex, especially if it has a yard area. One owner, whose townhome backed up to a yard area, was able to sell his townhouse for a higher price than comparable listings because his was the only available listing offering a yard area.
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