window to make a brilliant impression on your potential buyers. When they pull up to the property, buyers are busy looking down (at the grass), at eye level (at the shutters and paint), and up (at the roof) to formulate their first impression. A manicured lawn with thriving trees and bushes, plants on the porch, flowers blooming in the garden, fresh mulch, and updated shrubs are all easy and relatively inexpensive investments that pay off big in the end. On the other hand, if a potential buyer is greeted by dying grass, wilting flowers, overgrown and out-of-control weeds everywhere, chipping paint, and a roof that looks like it’s about to collapse, they may just keep on driving. Buyers don’t want to have to come out of pocket after they make a purchase unless they’re getting a great deal. The more they estimate that they will have to put into the property after the purchase, the lower their offer will be, if at all. Attractive photos showcasing great curb appeal will generate enthusiasm to see the property and prompt potential buyers to make an appointment with you or your real estate agent to tour the home. More about photographs later.
Potential buyers will drive by your home or park out front to decide if they want to contact you for an appointment. This is where the devil is in the details. Just like you have to
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