The buyer had also looked at a home within miles of Cam and Kate’s that had towering trees as well as a koi pond and patio. That home was comparable in interior and exterior, but it was on a busy street. What 20 percent of the home caught the buyer’s eye and prompted him to choose Cam and Kate’s house? The buyer loved the secluded country feel of their home. The 1.8-acre property was surrounded by pastures, with grand oaks dotting the landscape.
LOCATION MATTERS
One buyer paid extra for a townhouse because its location in the complex overlooked woods instead of the parking area. Another seller took advantage of the fact that most of the surrounding homes didn’t have yards; only a few shared a half-acre grassy area. The owner whose townhouse bordered this yard area sold his home for a higher price than other townhouses in the complex that were on the market because his had a characteristic shared by fewer than 10 percent of them. He had the only available listing offering that feature, and he emphasized that feature in marketing his townhome. With this attractive point of difference, the townhouse sold for a higher price. Another townhouse seller in the same complex found yet another unique feature. Although she did not have a yard, she was still able to use location to her advantage. Her property backed up to a lake and fountain. This unique feature helped her to sell her townhouse quickly and for a better-than-average price.
SPOTLIGHTING UNIQUE HOME FEATURES
Decide upon, improve, if necessary, and spotlight the unique features of your home in marketing copy, online and print
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