photographs, and when showing the house. Don’t spend a lot of time explaining how the storage room can be converted to another full bath; instead, lead the dog-owning prospect to the fenced-off dog run in the unusually large backyard. If the home has a certain feature a buyer is specifically looking for, highlighting this aspect in marketing efforts will attract interested buyers willing to pay the asking price—or possibly more. Each house will have its unique features. Here are some suggestions if you aren’t sure of yours: • Hilltop views or a high vantage point, offering a spectacular view of the surrounding area. • Open fields frequented by wildlife.
• Unobstructed views of sunrise and sunset. • Patios, decks, dog runs, garden areas, and
gazebos—highlight items neighboring houses don’t have, or differences in size or quality; that one vital feature could help you sell your home. • Location can set a property apart, even in the same area, adding value to a home on a cul-de-sac or corner lot. • A private location or lot partially concealed by trees. • A unique, shady, or larger backyard; a fenced backyard is a big selling point. (If your yard can be fenced, but is not, consider making that improvement). • Finished basement, large attic or garage, swimming pool, or anything else that makes your home stand out.
POINTS TO REMEMB O REMEMBER:
• To make your home stand out from others on the market, apply the 80/20 rule, which says buyers will consider 20
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