who will foot most of the bill for the marketing. NEGOTIATING AND THE FSBO SALE
An amateur negotiator — or a person with negotiating experience, but who is transacting business on his/her own behalf — is prone to several negotiating mistakes. FSBO sellers o ft en tend to take negotiating personally and are o ff ended if the prospective buyer makes repair demands or asks for credits. Keep ego out of the transaction and let your smarts and intelligence come into play during negotiation. Th is is a bene fi t of a professional real estate agent’s assistance in the home sale transaction. Negotiation is covered in more detail later in Chapter 11.
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