knowledgeable, trustworthy, and quick to answer any questions or concerns regarding the entire selling process. Avoid this mistake by interviewing agents and selecting the one who o ff ers detailed sales data and a strategic listing price — not just a higher one. SUBJECTIVE PRICING You have enjoyed living in your home for years; however, you’ve decided to move on. Th en don’t let emotional attachments to the home a ff ect how you price it. Memorable moments spent in your home are priceless — literally, because they do nothing to add to the selling price! Selling your home is a business transaction between a qua lifi ed buyer and you. Th e most objective listing price will come from the CMA provided by your real estate agent, subsequently re fin ed by negotiation with a qua lifi ed buyer. It’s also unrealistic to add dollars because of the labor spent making the house into your home; the new owner neither bene fi ts from, nor cares about, your e ff orts. By focusing on the CMA results and maintaining a business-like and professional attitude, you can keep emotions at bay. FIRST DAY HIGH-PRICE BLUES Th e most crucial time for your home is the fir st 10 days on the market. Once your home is on the MLS, you’ll see how much interest is generated. If your price is too high, buyers will pass you by because the home is out of their price range. By the time you decide to lower the price, they will have moved on to other properties. As your home sits on the market, buyers will 25
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