Jim Curry - Seller Book

You could not fin d a better example of two identical properties that sold fo r diff erent prices. Th e details show these two homes are identical in every substantial way: Th e lots the units sit on are identical as far as the desirableness of the location. Both units had the same kitchen plan with the same cabinets and a til e fl oor. Both units had nice hardwood fl oors in the living room and carpeted bedrooms. Every important detail of these townhouses was identical. I studied every aspect of these sales to fin d what made the diff erence. Th ere are two reasons one home sold for $40,000 more than the other: Townhouse #4438 was professionally staged, giving it a more appealing appearance. Th e agent selling #4438 took higher quality, more attractive photos of the home. Th ose two seemingly small actions made the $40,000 diff erence! Th e buyers of #4438 made a higher o ff er because the agent presented the home in a more appealing and attractive way. *B Curry, Realtor. Used with the permission of the author. THE 80/20 RULE