the phone. Rather, fin d out what your buyer needs. Th ey might share with you that they are moving to town for a new job, going through a divorce, or downsizing a ft er becoming empty nesters. Find out what they need to see if the house is a fi t for them and then make an appointment to show the house. OPEN HOUSE Regardless of the numerous technical innovations that have plunged real estate sales into the world of virtual shopping, the open house remains a vital feature of the sales process. According to Realtor.com in What Is an Open House? A Chance for Sellers to Showcase Th eir Home by Kimberly Dawn Neumann, the classic de fin ition of an open house is “a time when sellers open their home so that numerous potential buyers can swing by and check it out — no appointment necessary.” When your house is on the market, you’ll be instructed to keep it picture perfect always. Th is can be diffi cult when you’re still living in the home and have children or pets who don’t understand the meaning of “keep it clean.” An open house is the perfect opportunity to minimize the disruption to the seller’s life by combining many showings into one. Th is helps relieve the pressure (a little) on you to keep your house spotless for showings at a moment’s notice and allows interested house hunters the convenience of casually viewing a home without an appointment. Th is appeals to buyers who are looking for a home but haven’t yet gathered enough information or done enough investigation of the market to be ready to make a decision. Th ey want to “browse” an area on their own before formalizing a relationship with an agent. Th is relieves them of the pressure that can be imposed by an enthusiastic agent.
51
Powered by FlippingBook