GIVE YOUR HOME A “YOUTUBE” TOUR
A YouTube tour shows the buyer a personal perspective of living in the house and can be linked to most major search engines. If you choose to do this, be proactive about getting the video out there. Send links of the video to any interested parties, and make sure your real estate agent is doing the same. Insist that your agent get it on his or her company’s website. Ask your agent if they provide video as part of their marketing services. Your best option is to discuss a proactive and targeted online marketing campaign with a real estate agent who would like to list your home. You want to assure yourself that the agent has modern social media plans and outlets. You want to maximize your exposure, as well as generate interest from your target market. The CMA will help you price your home strategically, and if you follow the tips and strategies previously outlined in this book, your online presentation should bring you interested buyers.
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