CHAPTER 12 Be A Power Negotiat er Negotiator
Negotiating your home sale does not have to be intimidating. By learning how real estate negotiations work and how to apply proven techniques, you can get the price you want from the buyers.
KNOW MORE THAN YOUR BUYERS
The two major elements of negotiation are motivation and skill.
• A motivated buyer wants the best deal, and you, the seller, want the best price. • A skilled negotiator is an expert at working under the pressures of competition, time, information, and communication.
WHAT MOTIVATES A SELLER
• Time on the market • Relocation • Pressures of maintenance and upkeep • Emotional and mental stress, especially during a job transfer, divorce or death of a loved one Selling your home is a multifaceted process. To be a strong negotiator, you must avoid allowing emotions to get in the way of making a sound and profitable business decision.
Selling a home can be a stressful process - maintaining the home
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