When potential buyers browse online or tour a city looking for a new home, who do you think will contact?The people who can provide them with the most valuable information in the shortest amount of time. Text-messaging services connect you quickly and efficiently with potential buyers. DITCH THE OLD, BRING IN THE NEW While the traditional “for sale” sign lists your name and number, there is a new and better way to advertise your listings. By giving a potential buyer a specific code to text to a number provided or a QR code to scan right from your brochure, postcard, or sign, you are immediately giving them the answers they want to questions they didn’t even know they had. While standing at the curb, they can see the house on the outside while seeing pictures of the inside and learning all the vital specifications. CHOICES, CHOICES Before texting, potential buyers had to call a number from a sign and either leave a message or speak to a live person. There are people who hesitated to call because they didn’t want to become a “lead” and start a relationship they might not want by speaking to a live agent until they received enough information to further their interest. YOU KNOWHOW IT IS: You walk into a store, and suddenly you’re surrounded by “helpful” employees asking all sorts of questions. These salespeople don’t mean to be aggressive, but sales is often a commission-only type of living and that’s how they make their living. It’s the assertive sales person who is the successful salesperson, but it’s a bit overwhelming if you haven’t yet had the opportunity to see what they have to offer and if you are even interested in browsing further. Salespeoplewho give you a couple ofminutes to browse before approaching you are more likely to connect with you because you’ve had a chance to acquaint yourself and form some questions. Buying a home is no different. Potential buyers are more comfortable with initially receiving information digitally because it gives them time
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