worked out. Th e place successfully sold for $549,000, a record high! Naturally, the real estate agent was thrilled. So was the owner. He made a substantial pro fi t. Th e price was $110,000 higher than the previous condo that had sold two and a half months earlier for $439,000. Th e higher price wasn’t because prices were rapidly increasing. Th e next unit that sold (28 days later) went for $435,000. It was a less desirable secon d-fl oor unit. Five months later, another similar condo sold for $450,000. So what made th e diff erence? Would you like to use this secret strategy to sell your home for more money? It does take some extra time and some extra work. But as you can see, the payo ff i s well worth the e ff ort. What’s the secret strategy? What was the special request the wealthy home seller had for his agent? It was simple. He wanted to stage the condo. Staging is the act of sprucing up a home to make it as visually appealing as possible. It might sound crazy, but it results in homes selling for more money. In fact, a whole lot more. Many agents encourage sellers to stage their homes. However, very few of them could ever show you a case study proving it will help your home sell for more money. Fortunately, this real estate agent knew he was on to something. He began researching everything he could fin d on staging, and the impact it had on sale prices. He put his fin dings together in a write-up, sharing the tactics the wealthy seller had taught him. He included all the examples he had 36
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